Best practices and case studies
24 September 2026
Store communication app cuts admin workload across 1,200 shoe stores
Best practices and case studies
24 September 2026
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Shoe retailer Deichmann won the Employee Empowerment category for "Qualitize", an app for structured store communication, task management and reporting, reaching full adoption across more than 1,200 stores within four weeks.
Editorial team
EHI Retail Institute
Topics
Germany
Company with 250 or more employees
SMEs (a company with less than 250 employees)
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Ecosystem
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Retail
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The app lets staff create structured reports using checklists, ratings, photo uploads and speech-to-text, with follow-up actions such as reorders triggered directly from the tool. AI-supported translation and summarisation are aimed at reducing language barriers across Deichmann's international store network.
The rapid adoption illustrates that front-line digital tools succeed less on technical sophistication than on how directly they reduce administrative burden already falling on store staff.
#DigitalRetail #RetailWorkforce
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