Consumer behaviour insights
02 August 2025
EU Business & Biodiversity Platform – Sector Sprint report: How to unlock nature-positive transformation in the food retail sector?
Consumer behaviour insights
02 August 2025
Retail
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This Sector Sprint report by the EU Business & Biodiversity Platform explores how food retailers can accelerate the shift towards nature-positive business models, focusing on concrete steps and enabling conditions, and encouraging cross-sector collaboration.
Editorial team
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EU-27
EU Institutions
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Ecosystem
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Retail
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The EU Business & Biodiversity Platform’s Sector Sprint report titled 'How to unlock nature-positive transformation in the food retail sector?' examines the pathways through which the food retail sector can catalyse a nature-positive transition. Developed through collaborative consultations with key industry stakeholders and experts, the report identifies key enablers and bottlenecks, and offers practical recommendations for embedding biodiversity considerations into retail operations and supply chains.
The food retail sector, as a key interface between producers and consumers, has unique leverage to influence nature-positive outcomes. The report highlights three core areas where retailers can take action:
Supply chain engagement and transparency – enhancing traceability and incentivising nature-positive practices.
Product assortment and consumer nudging – promoting products that contribute to biodiversity conservation.
Corporate governance and strategy – integrating biodiversity into risk management, reporting, and leadership accountability.
It also presents case examples and outlines policy needs and investment incentives to create a more enabling environment for biodiversity-friendly retail strategies. The report contributes to the broader goals of the EU Green Deal and the EU Biodiversity Strategy for 2030, and supports businesses in aligning with emerging nature-related financial disclosures and regulatory expectations.
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