According to the report, growth was led by video-led formats and retail media. Video advertising grew 19.6% to €34.0 billion, now accounting for more than half of all display investment in Europe, while social advertising grew 19.2% to €35.5 billion, driven particularly by social video, the fastest-growing format in this year's edition. Display advertising overall grew 12.5%, with paid search and classifieds growing 8.8% and 6.5% respectively.

Retail media, spending on advertising placed on retailer websites, apps and platforms, continued to outpace the broader market, reflecting the growing role of retailers as media owners monetising first-party shopper data and on-site traffic. The full report includes market-by-market breakdowns and format-level growth analysis across the 30 European markets covered.

#DataDrivenRetail #DigitalRetail #RetailInnovation