The single market is Europe’s home market – a dynamic, integrated space of 450 million people and 26 million businesses, anchoring the EU’s economic stability with a GDP of EUR 18 trillion. To unlock its full potential, the European Commission’s 2025 strategy is renewing the focus on making the single market simple, seamless, and strong by removing the most harmful barriers (the 'Terrible Ten'), addressing challenges in specific service sectors (retail, construction, business services), supporting SMEs and mid-caps in scaling up and doing business across borders, enhancing digitalisation of procedures, promoting smarter, more consistent implementation and enforcement of EU rules, promoting stronger links between EU funding and single market reforms, and shielding businesses from unfair practices in global trade. The aim is to reduce fragmentation, boost competitiveness, and create a truly borderless market for citizens, workers, and businesses. Simple. Seamless. Strong.