The Commission’s 2030 Consumer Agenda lays out a comprehensive plan to reinforce consumer protection while supporting competitiveness, social fairness and sustainable prosperity within the single market. With consumers contributing more than half of the EU’s GDP, the Agenda recognises their central role in driving competition, innovation and growth. It highlights the need to adapt the consumer policy framework to rising living costs, rapid digitalisation, unsafe and non-compliant products entering the EU market, and barriers that still restrict consumer choice in cross-border transactions.

The Agenda is built around four priority areas. First, completing the single market for consumers through an action plan to remove obstacles to cross-border access to goods, services and mobility, improve travel booking processes, and enhance access to financial services. Second, strengthening digital fairness and online consumer protection, including a future Digital Fairness Act to address dark patterns, addictive design features, unfair personalisation and other problematic practices, with particular attention to the protection of minors. Third, promoting sustainable consumption by supporting the implementation of EU rules that address greenwashing, improve product durability and repairability, and encourage circular business models. Fourth, ensuring effective enforcement and redress through stronger cooperation among authorities, reinforced market surveillance, and a planned revision of the Consumer Protection Cooperation Regulation to tackle widespread breaches, especially in digital markets.

The Commission also emphasises governance, calling for structured cooperation with Member States, consumer organisations, civil society, and businesses, including discussions through the annual Consumer Summit and a regular Ministerial Forum on consumer protection. The Agenda builds on the achievements of the New Consumer Agenda of 2020 and is supported by extensive consultation with stakeholders across the Union.