The European Commission's transition pathway for the retail ecosystem offers a strategic plan to foster a resilient, digital, and green retail ecosystem. Recognised as a crucial industrial ecosystem, retail supports over 30 million jobs across 5.5 million enterprises, 99.9 % of which are SMEs. This pathway reflects the collective input of stakeholders, emphasising co-creation to address challenges such as digital transformation, sustainability, regulatory frameworks, and investment requirements.

The document includes measures to improve the infrastructure and incentives for sustainable practices, promote the adoption of digital tools, and ensure fair conditions for businesses and consumers. Key focus areas include fostering sustainable competitiveness, enhancing collaboration across the supply chain, supporting SMEs, and developing the workforce's skills to match the evolving demands of the industry. The pathway also prioritises the importance of funding and investment mechanisms to accelerate the twin transition.

Through coordinated efforts with Member States, private stakeholders, and EU institutions, the pathway lays the groundwork for innovation, sustainability, and social equity within the retail ecosystem.