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EU Textiles Ecosystem Platform

Online Module on Consumer Use

Library and support resources

16 December 2025

Online Module on Consumer Use

Skills

Social dimension

Sustainable competitiveness

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This module examines the social and cultural factors shaping fashion consumption, including overconsumption and fast-fashion habits. It addresses cognitive dissonance and its impact on sustainability, while providing strategies for responsible clothing use, care, and purchasing to help consumers reduce the environmental footprint of textiles.

Content source
W4TEX Project Website
Publishing org

W4TEX Project

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Other

  • Transition Pathway's building blocks

    • Skills

    • Social dimension

    • Sustainable competitiveness

  • Industrial ecosystems

    • Retail

    • Textile

  • Textiles ecosystem areas

    • Fibres, yarns and fabrics

    • Apparel and clothing accessories

    • Household/interior textiles

    • Technical textiles

    • Leather and fur

    • Footwear

    • Research and Innovation

    • Technology and Machinery

    • Waste management, reuse and repair

    • Business support and Communication

    • Not area specific (interested in more than one of the above)

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This module introduces the social and cultural factors that influence consumers’ behaviour in fashion, including overconsumption and fast-fashion habits. Learners examine cognitive dissonance — when consumers’ actions contradict their willingness to choose sustainable products — and explore how this affects environmental outcomes.

The unit provides strategies to encourage responsible use of clothing, including sustainable care practices and conscious purchasing decisions. Participants learn how consumers can play an active role in reducing the environmental footprint of textiles through more thoughtful behaviours.

Learn more at https://www.w4tex-project.eu/

Documents

Online Module on Consumer Use
English
(531.04 KB - PDF)
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