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Ireland’s sensory-friendly brand featured in EU podcast

News

05 September 2025

Ireland’s sensory-friendly brand featured in EU podcast

Social dimension

Sustainable competitiveness

Cultural and creative industries

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The latest episode of the European Commission’s Promoting Enterprise podcast, featuring Sully and Juno, explores an inspiring journey from homegrown beginnings to global inclusive fashion innovation.  

Authors

EY editorial team

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

Media / Journalist Organisations

Networks and Federations / Confederations

NGOs / Non-profits

SMEs (a company with less than 250 employees)

Social Economy Entity

  • Transition Pathway's building blocks

    • Social dimension

    • Sustainable competitiveness

  • Industrial ecosystems

    • Cultural and creative industries

    • Digital

    • Proximity and social economy

    • Retail

    • Textile

  • Textiles ecosystem areas

    • Fibres, yarns and fabrics

    • Apparel and clothing accessories

    • Research and Innovation

    • Business support and Communication

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The European Commission has highlighted Sully and Juno, Ireland’s only sensory-friendly design house, on the Promoting Enterprise podcast. Co-founders Gillian White and Nina Shelton share how their kitchen-table start evolved into an inclusive fashion brand rooted in Irish creativity and neurodiversity.  

From a desire to design clothing that makes neurodiverse children feel confident without standing out, the duo built a business that now ships internationally, collaborates with universities on sound-dampening hoodies, and is keen to reach festivals like Glastonbury. Their mission is summed up as: ‘Clothing should never be a barrier to belonging.’

To read more on this news, visit the European Commission’s website

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