News
05 September 2025
Ireland’s sensory-friendly brand featured in EU podcast
News
05 September 2025
Social dimension
Sustainable competitiveness
Cultural and creative industries
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The latest episode of the European Commission’s Promoting Enterprise podcast, featuring Sully and Juno, explores an inspiring journey from homegrown beginnings to global inclusive fashion innovation.
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The European Commission has highlighted Sully and Juno, Ireland’s only sensory-friendly design house, on the Promoting Enterprise podcast. Co-founders Gillian White and Nina Shelton share how their kitchen-table start evolved into an inclusive fashion brand rooted in Irish creativity and neurodiversity.
From a desire to design clothing that makes neurodiverse children feel confident without standing out, the duo built a business that now ships internationally, collaborates with universities on sound-dampening hoodies, and is keen to reach festivals like Glastonbury. Their mission is summed up as: ‘Clothing should never be a barrier to belonging.’
To read more on this news, visit the European Commission’s website.
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