Both reports are drawn directly from the applications cities submitted to the two competitions, so the practices are grounded in what destinations are actually doing, rather than aspirational plans. The Capital of Smart Tourism report focuses on the more established categories the competition has tracked for years: accessibility, digitalisation, sustainability, and cultural heritage and creativity. The Green Pioneer report, tied to the newer sustainability-focused track, pulls together practices more specifically centred on environmental and inclusive tourism.

For destinations working on their own transition plans, this kind of report is useful less as inspiration in the abstract and more as a reference point: a way to see what peer cities have already implemented and tested, across a fairly wide range of city sizes and starting points.

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