Best practices
02 September 2024
AI-Powered multi-channel tourism marketing: driving direct demand
Best practices
02 September 2024
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Leveraging traveler intent data and artificial intelligence, the Pafos Regional Board of Tourism used EU-funded Horizon 2020 to launch multi-channel marketing campaigns in 2022 and 2023.
European Union
Topics
Cyprus
Academic / Research and VET Institutions
Company with 250 or more employees
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Trade Unions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Digitalisation of tourism SMEs and destinations
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Innovative tourism services
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R&I on digital tools for tourism
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Tourism strategies
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Business activities
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Activities of associations and other organisations supporting tourism
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From 2022 to 2023, the Pafos Regional Board of Tourism in Cyprus used AI and traveler intent data to implement multi-channel marketing solutions aimed at driving direct demand. This digital campaign targeted potential travelers based on their travel intentions, interests, behaviors, and locations. Using video ads for awareness and display ads for engagement, the campaign reached users at different stages of their travel planning process. Funded by the EU’s Horizon 2020 research and innovation program, this initiative effectively boosted tourism by engaging users more precisely and effectively.
#Innovation in tourism #Travel technology #Adaptation strategies #Digital nomadism #Empowerment
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