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Making sustainability visible: A Finnish model for tourism SMEs

Best practices

23 July 2025

Making sustainability visible: A Finnish model for tourism SMEs

Ecotourism

Best practices, peer learning and networking

Green Transition of Tourism Companies and SMEs

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An illustrative photo of a canoe on a lake near green trees.

The Finnish initiative, Making Tourism SMEs’ Sustainability Efforts Visible, highlighted by the DETOCS project, successfully supported small tourism businesses in adopting and communicating sustainable practices through peer learning, site visits, workshops, and tailored guidance—resulting in eco-certifications, enhanced collaboration, and access to new markets.

Authors

Interreg Europe programme

Related Organisation(s)

Seinäjoki University of Applied Sciences

Topics
Geographical descriptors

Finland

Organisation Type

Destination Management & Marketing Organisations

Local Authorities

Regional Authorities

SMEs (a company with less than 250 employees)

  • Specific types of tourism

    • Ecotourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Green Transition of Tourism Companies and SMEs

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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On 8 May 2025, the DETOCS project, supported by the Interreg Europe programme, published a post highlighting a Finnish initiative as an example of good practice. The initiative, titled ""Making Tourism SMEs’ Sustainability Efforts Visible"", aims to enhance responsible tourism expertise among businesses. It presents a model for supporting small and medium-sized enterprises (SMEs) through peer learning, site visits, workshops, and tailored guidance—particularly in contexts with limited resources.

The initiative was funded by the Centre for Economic Development, Transport and the Environment of South Ostrobothnia, with a budget of EUR 62,901.20, and coordinated by the Seinäjoki University of Applied Sciences. It supported participating businesses in reducing their environmental impact, improving collaboration, and accessing new market segments. Among the six participating companies, five obtained the Ekokompassi environmental certificate, and one received the Green Key certification.

Further details regarding the project’s objectives, resources, outcomes, and supporting evidence are available via the link provided on the left-hand side of the platform.

#Sustainable tourism #Ecotourism #Responsible travel 

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