The “NATTOURS – Sustainable Urban Nature Routes Using New IT Solutions” project, which concluded in October 2018, aimed to raise public awareness of nature tourism opportunities in Tallinn and Helsinki. It also sought to develop joint tourist attractions and sustainable nature tourism products that connect the two cities. These objectives were achieved through the creation of a shared web portal and the development of digital applications for nature tourism and education. These tools highlighted major urban nature areas in both cities, offering opportunities for observation, learning, and recreation. Additionally, new sustainable attractions—such as birdwatching towers and nature trails—were established in key nature-watching areas. The project received 85% of its funding from the European Union’s INTERREG Central Baltic Programme, with additional support from the Estonian Environmental Investment Centre.

#Sustainable tourism #Innovation in tourism #Biodiversity #Responsible travel #Nature reserves