Turin, Italy, has been recognised as a best practice by the Sustainable EU Tourism project for its successful transformation from an industrial centre into a dynamic cultural and tourism hub. 

Triggered by the 2006 Winter Olympics bid, the city repurposed former industrial sites into cultural venues and embraced innovation, sustainability, and accessibility. 

It enhanced the visitor experience through digital tools like AI, VR, and interactive signage, while also promoting nature-based tourism through green infrastructure and digital trail mapping. Gastronomic tourism plays a key role in Turin’s offer, with the global Slow Food movement rooted in the region, major international events like Terra Madre and Salone del Gusto, and the promotion of authentic local markets such as Porta Palazzo. Additionally, through initiatives such as the Torino Piemonte Card and strategic partnerships, Turin has ensured broad access to its diverse tourism offerings for both residents and visitors.

Turin’s experience demonstrates how cities can successfully reinvent themselves by integrating culture, sustainability and innovation, representing a model for sustainable urban tourism that benefits both residents and visitors. For more details on the key challenges the destination has faced and the solutions implemented to address them, please refer to the attached document.

#Destination management #Green transition #Cultural preservation #Sustainable tourism #Innovation in tourism #Tourism development