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Application of Big Data Analytics: Greek tourism resilience and revival

Data

21 August 2024

Application of Big Data Analytics: Greek tourism resilience and revival

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An illustrative photo of a town beside sea on the foot of the mountain.

The Greek Smart Tourism application offers comprehensive tourism statistics and shows signs of market recovery despite the pandemic’s impact.

Publishing org

Hellenic Ministry of Tourism

Topics
Geographical descriptors

Greece

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Greek Smart Tourism application offers comprehensive tourism statistics, covering travel traffic figures, passenger traffic, employment, accommodation, museums, archaeological sites, and tourism studies. The data reveals that Greek tourism was significantly impacted by the pandemic, with declines across all sectors, especially notable given the market’s peak development in 2019, which saw the highest indicator values on record. However, the latest available data from 2021 shows a slight market recovery, fostering optimism for a swift rebound in all sectors. The Hellenic Ministry of Tourism provides this detailed data, mostly up to 2021, free of charge, with customization options to meet individual needs. (The original piece available only in Greek)

#Tourism indicators #Smart tourism

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