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Investment levels of EU tourism enterprises in enhancing digital competencies

Data

21 August 2024

Investment levels of EU tourism enterprises in enhancing digital competencies

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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According to statistics, the average share of tourism enterprises in the EU providing ICT training to their personnel decreased from 13.0% in 2019 to 9.9% in 2022.

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European Commission

Topics
Geographical descriptors

Austria

Belgium

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Germany

Greece

Hungary

Ireland

Italy

Latvia

Lithuania

Luxembourg

Malta

Netherlands

Poland

Portugal

Romania

Slovakia

Slovenia

Spain

Sweden

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Coordinated information on travelling

    • Improving statistics and indicators

    • Innovative tourism services

  • Business activities

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Other accommodation

    • Other food and beverage services

    • Other holiday reservation services

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Tour operator activities

    • Travel agency activities

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According to the EU Tourism Dashboard, the average share of tourism ecosystem enterprises providing information and communication technology training to their personnel in EU countries decreased from 13.0% in 2019 to 9.9% in 2022. While some countries saw minimal change, others made significant progress. For instance, Poland’s investment in integrating and upgrading digital competences increased from 10% in 2019 to 22.6%, and Croatia’s rose from 7.7% to 18.9%. These positive shifts indicate a move toward digitalization in these destinations.

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