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Data-driven tourism: Insights from the Bled Strategic Forum

Event resources

06 September 2024

Data-driven tourism: Insights from the Bled Strategic Forum

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a digital globe with interconnected nodes and lines.

The Tourism panel at the Bled Strategic Forum 2024 demonstrated how data is reshaping the tourism industry by enabling personalised experiences, and optimising tourism flow management.

Authors

Feel Slovenia

Related Organisation(s)

Directorate of Tourism, Ministry of the Economy, Tourism and Sport of Slovenia

European Travel Commission

IDM South Tyrol

Stanford University

Statistical Office of the Republic of Slovenia

UNWTO

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • R&I on digital tools for tourism

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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Published on September 3, 2024, the recording of the Tourism Panel at the Bled Strategic Forum 2024, organized by the Slovenian Tourist Board (STB) in collaboration with the Ministry of the Economy, Tourism, and Sport, brought together tourism experts, government representatives, and industry leaders. The discussion focused on the transformative impact of data on the tourism sector. The panel emphasized how data is revolutionizing tourism by enabling personalized experiences, optimizing tourism flow management, and promoting sustainable development. It also explored how data can redefine success in tourism beyond traditional economic metrics, highlighting the role of technology in enhancing guest experiences, optimizing destination management, and driving the industry’s digital transformation.

#Innovation in tourism #Destination management #Sustainable tourism #Stakeholder engagement

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Categories
Coastal, maritime and inland water tourism Cultural tourism Ecotourism +46 more