Skip to main content
European Union flag
EU Tourism Platform

Webinar resources "AI in Tourism: Transforming Destinations, Skills, and Strategy"

Event resources

27 November 2025

Webinar resources "AI in Tourism: Transforming Destinations, Skills, and Strategy"

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+50 more

Login / create an account to be able to react

  • 60

Webinar visual

The Digital subgroup of the Commission expert group “Together for EU Tourism” (T4T) co-organised the webinar "AI in Tourism: Transforming Destinations, Skills, and Strategy", which was held on 12 November 2025.

 

Authors

TTP Team

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Equal and fair tourism jobs

    • Improving formal education

    • Improving statistics and indicators

    • Innovative tourism services

    • Pact for skills

    • R&I on digital tools for tourism

    • Skills needs for twin transition

    • Tools for data on tourism

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

Share

This webinar explored the transformative role of Artificial Intelligence (AI) in tourism, highlighting its impact on data use, skills development and strategic planning across destinations, municipalities, regions and the private sector.

Speakers from Ljubljana Tourism, the Data Appeal Company, Anysolution, Valamar Riviera d.d., Arctur, the Mediterranean College, and Natalija Babić a lawyer specialising in technology law and intellectual property presented best practices from the field and their insights on the use of AI in the tourism sector.

Documents

Webinar Summary
English
(809.54 KB - PDF)
Download
1. Ljuljana Tourism - Using AI for trend forecasting
English
(7.76 MB - PDF)
Download
2. Mirko Lalli_How to rethink Destinations in the AI Era
English
(8.45 MB - PDF)
Download
3. Anysolution_Peio Oiz_Shared data Shared value
English
(3.74 MB - PDF)
Download
4. Valamar_Roberto_Gobo_Smart data as AI enabler in hospitality
English
(2.22 MB - PDF)
Download
5. Arctur_Helping destination with AI and HPC
English
(1.29 MB - PDF)
Download
6. Sofia Matzourani_Mediterranean College
English
(479.95 KB - PDF)
Download
7. Natalija Babic_AI in Tourism_Legal challenges and compliance
English
(1.01 MB - PDF)
Download
Rating
No votes yet

Comments (0)

Related content

See also

Did you find this useful? Please rate this page or, give us more feedback