Events
23 September 2025
European and Japanese Tourism Leaders to Convene at Osaka Expo for Sustainable Travel Dialogue
Events
23 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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In a high-profile event at Osaka Expo, European and Japanese tourism authorities will explore strategies to promote sustainable travel. The gathering aims to ease pressure on popular destinations by highlighting lesser-known attractions and fostering responsible tourism.
European Travel Commission
European Travel Commission
Topics
EU-27
Academic / Research and VET Institutions
Business Support Organisation
Company with 250 or more employees
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Notified Bodies
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
Trade Unions
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Governance of tourism destinations
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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On September 29, 2025, the European Commission and the European Travel Commission, in conjunction with the Japan Tourism Agency, will host a pivotal event at the Osaka Expo from 14:30-17:00 local time (07:30-10:00 CEST). This high-level gathering will focus on how smarter tourism can bolster the recovery and sustainable growth of travel between Japan and Europe.
With tourism heavily concentrated in certain hotspots, the event will feature engaging keynotes and interactive panels on diversifying travel patterns. Commissioner for Sustainable Transport and Tourism, Apostolos Tzitzikostas, and Takeshi Nakano, Vice-Commissioner for the Japan Tourism Agency, will open the event. Participants will discuss practical strategies for alleviating congestion in iconic tourist areas and enhancing cross-border connectivity while promoting responsible travel.
We invite you to join this important discussion via a live stream from the EU Pavilion at Osaka Expo, offering a unique opportunity to engage with global thought leaders on shaping the future of tourism.
To explore the comprehensive agenda and full program details, please follow the link provided on the left-hand side of the platform.
#Sustainable tourism #Responsible travel #Sustainable destinations #Cross-regional cooperation #Destination management
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