Events

07 April 2026

Less carbon – double the fun: co-creating the low carbon future of tourism in the Baltic Sea Region

Coastal, maritime and inland water tourism

Ecotourism

Rural tourism

+32 more

picture with the event's details provided by the Organisers'

22/09/2026

The upcoming international forum in Tampere will unite tourism stakeholders from around the Baltic Sea Region to discuss how low-carbon solutions can improve visitor experiences and boost business value. Blending inspiration, collaboration, and networking, the event provides a practical platform to shape the future of sustainable tourism in Europe. The event is organised within the ClineDest project - https://interreg-baltic.eu/project/clinedest/

22/09/2026

Tampere, Finland

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Publishing org

Pomorskie Tourist Board

Related Organisation(s)

Pomorskie Tourist Board

Topics

Geographical descriptors

Denmark

Estonia

Finland

Germany

Latvia

Lithuania

Norway

Poland

Sweden

Organisation Type

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

Local Authorities

National authorities

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Specific types of tourism
- Coastal, maritime and inland water tourism
- Ecotourism
- Rural tourism
- Urban/city tourism
- Wellness tourism

Transition Pathway Strategic Areas
- Best practices, peer learning and networking
- Changes in tourism demand and opportunities
- Green Transition of Tourism Companies and SMEs
- R&I on climate-friendly tourism

Business activities
- Activities of amusement parks and theme parks
- Activities of associations and other organisations supporting tourism
- Air passenger transport
- Camping grounds, recreational vehicle parks and trailer parks
- Events catering and other food services
- Festivals, cultural and entertainment activities
- Gardens and nature reserves activities
- Holiday Housing / Apartments and other short stay accommodation
- Hotel and similar accommodation
- Mobile beverage services
- Mobile food services
- Museums
- Operation of historical sites
- Other
- Other accommodation
- Other amusement and recreation activities
- Other food and beverage services
- Other holiday reservation services
- Other tourism transportation activities
- Rail Passenger transport
- Recreational and sport activities
- Restaurants, cafes and bars (Food and Beverage serving activities)
- Road passenger transport
- Tour operator activities
- Travel agency activities
- Water (sea, coastal and inland) passenger transport

The shift to low-carbon tourism is no longer a distant goal; it is now a key focus for many destinations across Europe. The upcoming Less Carbon – Double the Fun forum, scheduled for 22 September 2026 in Tampere, Finland, directly addresses this transition by providing a platform for collaboration, innovation, and practical exchanges. Gathering tourism companies, destination management organizations, national tourism agencies, and developers from the Baltic Sea Region, the forum aims to be more than just a typical conference. It serves as a co-creation space where ideas are actively shared, developed, and tested through dialogue and interaction. The core message is straightforward but impactful: reducing carbon emissions does not mean sacrificing quality or appeal. Instead, the forum investigates how to design low-carbon tourism experiences that boost visitor satisfaction and deliver tangible benefits for businesses. This approach is especially important as destinations seek solutions that are both environmentally sustainable and economically sound.

The programme reflects this ambition. Participants can expect a combination of expert insights, interactive workshops and networking opportunities, all aimed at supporting concrete action. The co-creation workshop, in particular, offers a space to jointly explore innovative approaches—bridging perspectives from different countries, sectors, and levels of governance.

The choice of Tampere as the host city further reinforces the focus on forward-looking, sustainable tourism development. The event will take place at Tampere Hall, with the additional possibility to join remotely for the morning session, ensuring accessibility for a wider audience across the region.

Importantly, the forum is free of charge, lowering barriers to participation and encouraging a diverse mix of stakeholders. This inclusiveness is key to building meaningful collaboration, especially in a region as interconnected as the Baltic Sea, where tourism flows and challenges transcend national borders.

The event will be hosted by Aino Huilaja, a Finnish TV journalist, writer and speaker, adding a dynamic and engaging dimension to the programme. Her role will help guide discussions and connect different perspectives, ensuring that the forum remains both insightful and accessible.

From a broader European perspective, initiatives like this forum play a crucial role in translating policy ambitions into practice. While strategies at EU and macro-regional level increasingly emphasise climate action and sustainability, stakeholders often need concrete spaces to exchange ideas, test solutions and build partnerships. This forum provides exactly that.

By emphasizing both innovation and collaboration, it helps establish a shared vision of what low-carbon tourism can achieve in practice. It also enhances regional cooperation, which is vital for tackling issues like transport emissions, product development, and visitor behavior. Ultimately, Less Carbon – Double the Fun is not only focused on reducing environmental impact; it encourages reimagining tourism in a more creative, engaging, and sustainable way. The initiative invites stakeholders to go beyond simple trade-offs and instead see sustainability as a catalyst for improved tourism experiences.

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