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EU Tourism Platform

Webinar: How to use efficiently digital tools in Tourism?

Events

23 August 2024

Webinar: How to use efficiently digital tools in Tourism?

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

+39 more

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Online event
Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • R&I on digital tools for tourism

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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In today's rapidly evolving tourism landscape, the effective utilization of digital tools is crucial for staying competitive. This webinar delved into essential strategies and innovative digital solutions that not only streamline operations and enhance customer engagement but also emphasize the importance of innovation and boldness in adopting new technologies.
This webinar aims to showcase concrete examples of successful use of digital tools for smart tourism management, highlighting how innovative approaches and bold adoption of new technologies have reshaped the sector. The aim is also to explore real-world case studies that demonstrate the transformative impact of digital solutions on enhancing visitor experiences, optimizing resource allocation, and driving sustainable tourism growth.

The primary objective of this webinar is to equip participants with actionable strategies and insights to maximize the efficiency and effectiveness of digital tools in tourism management. Through real-world examples and expert guidance, attendees gain a comprehensive understanding of leveraging technology to enhance visitor experiences and operational outcomes in the tourism sector.

1. Measuring the impact of events: the session explored methodologies and tools for quantifying the economic, social, and environmental impacts of tourism events, providing attendees with practical frameworks to assess and optimize event outcomes effectively.
2. Visualising tourism management: Delving into data visualization techniques and digital platforms, the session illustrated how graphical representations can aid in understanding visitor flows, resource allocation, and market trends, empowering tourism professionals to make informed decisions for sustainable growth and enhanced visitor experiences.

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