News
25 June 2026
Baltic Sea Tourism Forum 2026 reveals its main themes and opens the conversation on the future of tourism
News
25 June 2026
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The Baltic Sea Tourism Forum (BSTF) 2026 is scheduled for November 2–3 in Elsinore (Helsingør), Denmark. The Forum is organised annually by the EUSBSR Policy Area Tourism coordinators - Pomorskie Tourist Board and the Regional Council of Oulu Region in collaboration with partners. It will bring together tourism leaders, policymakers, researchers, and industry innovators from across the Baltic Sea Region. This year, the focus will be on evolving travel habits, sustainable mobility, cruise tourism, and the future of tourism. The Forum continues its tradition as the top platform for cooperation and dialogue in regional tourism.
Pomorskie Tourist Board
Pomorskie Tourist Board
Topics
Denmark
Estonia
Finland
Germany
Latvia
Lithuania
Norway
Poland
Sweden
Destination Management & Marketing Organisations
Local Authorities
National authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Gastronomy tourism
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Health and medical tourism
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Mountain tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Sustainable mobility
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Preparations for the Baltic Sea Tourism Forum 2026 (BSTF 2026) are well underway, with the organisers now unveiling the main themes that will shape this year's discussions. Taking place on 2–3 November 2026 in Elsinore (Helsingør), Denmark, the Forum will once again bring together tourism stakeholders from across the Baltic Sea Region to address some of the most pressing challenges and opportunities facing the sector.
This year's programme will explore four major topics. Participants will discuss how destinations can respond to changing tourism behaviour at scale, from climate-neutral destination management to innovative initiatives such as Copenhagen's internationally recognised CopenPay concept. Another key theme will focus on cross-border rail tourism, examining how better connectivity and integrated transport solutions can support more sustainable travel across the region.
The Forum will also address the future of cruise tourism, exploring how the benefits of cruise visitors can be spread beyond major ports and into smaller destinations and local communities. Finally, BSTF 2026 will look ahead to the future of tourism, highlighting emerging trends, new partnerships, and innovations shaping tomorrow's visitor economy.
For more than two decades, the Baltic Sea Tourism Forum has served as the flagship tourism event of the EU Strategy for the Baltic Sea Region (EUSBSR), providing a platform for dialogue, cooperation and knowledge exchange among destinations, public authorities, businesses and academia. Since 2022, the Forum has been coordinated by the Pomorskie Tourist Board (Poland) and the Council of Oulu Region (Finland) in their role as Coordinators of the EUSBSR Policy Area Tourism, working closely with the annual host destination.
This year's edition is organised in cooperation with VisitDenmark, Wonderful Copenhagen, Cruise Baltic and the Port of Helsingør, under the Danish Presidency of the EUSBSR. Tourism professionals, policymakers, researchers and businesses are encouraged to save the date and join the conversation on the future of tourism in the Baltic Sea Region.
📅 Baltic Sea Tourism Forum 2026
📍 Elsinore (Helsingør), Denmark
🗓️ 2–3 November 2026
Registration will open in August 2026 through the EUSBSR Policy Area Tourism website:
https://eusbsr.eu/policy-area-tourism/activities/
#Sustainable Mobility #Sustainable Tourism #Destination Management #Regenerative Tourism
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