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Bridging the Workforce Gap: Challenges and Solutions for Travel & Tourism’s Future

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05 November 2025

Bridging the Workforce Gap: Challenges and Solutions for Travel & Tourism’s Future

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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The World Travel & Tourism Council uncovers a looming workforce shortfall by 2035 as the sector aims to create 91 million jobs. Strategic planning is imperative to fill the impending gap of 43 million workers.

Authors

Editorial team

Related Organisation(s)

World Travel & Tourism Council

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Equal and fair tourism jobs

    • Pact for skills

    • Skills needs for twin transition

    • Tourism strategies

    • Training opportunities

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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During its 25th Global Summit in Rome, the World Travel & Tourism Council (WTTC) released a pivotal report forecasting that the travel and tourism industry will create 91 million new roles by 2035, equating to one in three of all new global jobs. Despite this growth potential, the sector faces demographic shifts and a dwindling working-age population that could result in a shortage of 43 million workers.

This shortfall highlights the need for immediate strategic workforce planning and collaboration among governments, educators, and industry stakeholders to address upcoming challenges. With decreasing unemployment rates and rising demand for tourism workers, particularly in low-skilled roles, innovative solutions are crucial to sustaining the sector’s expansion.

To explore these projections and recommended actions in detail, visit the full WTTC report by following this link.

#Tourism development #Stakeholder engagement #Empowerment #Innovation in tourism #Adaptation strategies #Reports

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