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Copenhagen’s CopenPay initiative rewards tourists for eco-friendly travel choices

News

06 September 2024

Copenhagen’s CopenPay initiative rewards tourists for eco-friendly travel choices

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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An illustrative photo of a river with boats under cloudy sky near colorful buildings

Copenhagen’s CopenPay initiative rewards tourists for choosing eco-friendly travel options with various perks to promote sustainable tourism.

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Publishing org

Euronews

Topics
Geographical descriptors

Denmark

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Green Transition of Tourism Companies and SMEs

    • Sustainable mobility

  • Business activities

    • Other tourism transportation activities

    • Rail Passenger transport

    • Road passenger transport

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CopenPay is Copenhagen's new green initiative, which encourages tourists to use public transport or bikes instead of cars or taxis. Tourists who participate are rewarded with perks like free coffee, museum admissions, and extra ski time. The initiative aims to promote sustainable tourism by transforming green actions into currency for cultural experiences, hoping to inspire visitors to adopt eco-friendly habits even after they leave Copenhagen.

#Green transition #Mobility #Green transportation options #Public transportation

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