News
12 March 2026
Croatia's Destination Giveback: Pioneering Sustainable Tourism
News
12 March 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Croatia and Expedia Group are making waves in the tourism industry with the launch of their ambitious 'Destination Giveback' campaign. This initiative is designed to enhance sustainable tourism practices, offering travelers unique opportunities to engage deeply with local communities and contribute to the protection of Croatia's diverse ecosystems. By participating, visitors can take part in eco-friendly activities that not only enrich their travel experience but also allow them to play a significant role in preserving the natural beauty and cultural heritage of this enchanting destination. The campaign highlights Croatia's commitment to leading the way in responsible tourism, encouraging a global shift towards more conscientious travel practices.
Croatian Tourist Board
Topics
Croatia
Destination Management & Marketing Organisations
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In an exciting move toward sustainable tourism, Croatia has joined forces with Expedia Group to launch the 'Destination Giveback' campaign, a groundbreaking initiative aimed at fostering responsible travel. Launching this month, the campaign encourages visitors to engage in activities that support environmental conservation and community development across Croatia. Travelers can participate in a range of eco-friendly projects, from wildlife conservation endeavors to cultural heritage preservation efforts, allowing them to directly contribute to the welfare of local ecosystems and communities.
This partnership signifies a substantial commitment to sustainability, showcasing Croatia as a leader in eco-conscious travel and enriching travelers’ experiences by offering them a deeper understanding and connection to the local environment and culture. Additionally, the campaign provides an opportunity to raise awareness about the importance of responsible tourism practices in preserving the natural beauty and cultural richness of Croatia.
For those interested in diving deeper into the details of this innovative campaign, further information can be found in the full article here.
#Destination management #Sustainable tourism #Tourism strategies
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