News
27 January 2026
D3HUB Marks Key Milestones at European Tourism Day and Concludes Pilot Phase with 40 DMOs
News
27 January 2026
Adventure tourism
Coastal, maritime and inland water tourism
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Brussels, January 26, 2026: The D3HUB European project, coordinated by AnySolution, has reached important milestones in its mission to drive the digital and green transition of the tourism sector.
ANYSOLUTION SL
D3HUB
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Austria
Belgium
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Croatia
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EU-27
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Italy
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Adventure tourism
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MICE tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Green Transition of Tourism Companies and SMEs
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R&I on climate-friendly tourism
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R&I on digital tools for tourism
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Sustainable mobility
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Hotel and similar accommodation
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Other
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Other accommodation
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Other amusement and recreation activities
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Other tourism transportation activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Water (sea, coastal and inland) passenger transport
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The celebrations coincided with European Tourism Day in Brussels, where key industry leaders gathered to discuss innovation and sustainability in tourism. Dolores Ordóñez, D3HUB coordinator representing AnySolution, took the stage during the session dedicated to AI and Data, highlighting the project’s commitment to data-driven decision making for smarter, more sustainable tourism. The event also featured European Commissioner Apostolos Tzitzikostas, emphasizing the EU’s support for technological and ecological innovation in the sector.
Building on this momentum, the D3HUB consortium hosted a major meeting on January 27 at the Tourism Flanders premises, bringing together 40 Destination Management Organizations (DMOs) to officially close the pilot phase of the project. The gathering included participation from Misa Labarile of the European Commission and experts from the four clusters in which the DMOs have collaborated over the past year.
This event not only marked the successful conclusion of the pilot phase but also fostered synergies and networking opportunities, reinforcing collaboration within the European tourism ecosystem.
The following days saw D3HUB partners convene for an internal strategy meeting, where discussions centered on:
- Next steps for the project, ensuring the long-term impact of its initiatives.
- Implementation of dashboards and strategies for continuous data collection.
- Development of a sustainability plan for the competence centre, guaranteeing operational continuity beyond EU funding.
D3HUB is transforming the way tourism destinations leverage data and technology, ensuring a sustainable and intelligent future for Europe’s tourism sector said Dolores Ordóñez.
For more information about D3HUB and its ongoing initiatives, visit www.d3hub-competencecentre.eu
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