News
20 August 2025
Escape the Heat: Coolcations Steal the Spotlight in European Travel
News
20 August 2025
Adventure tourism
Coastal, maritime and inland water tourism
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Facing soaring temperatures and devastating wildfires, vacationers are opting for cooler, quieter alternatives to traditional summer hotspots in Europe. This shift is driving significant changes in tourism trends and industry efforts across the continent.
Travel And Tour World
Travel And Tour World
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As record-breaking heatwaves and rampant wildfires disrupt popular tourist regions in southern Europe, vacationers are turning their attention to cooler locales. The rise of "coolcations" has seen tourists choosing destinations like mountain lakes and coastal regions during milder months, enhancing their experiences with fresh climate and fewer crowds. Countries such as Iceland, Norway, and Sweden are seeing a surge in visitors, presenting authentic and enriching experiences. Meanwhile, nations like Spain, Portugal, and Greece are adapting to the climate challenges by modifying their tourism offerings and infrastructure. This change underscores the importance of sustainable travel practices in response to climate crises.
For a deeper exploration of how tourism is transforming, read the full article by clicking the link on the left-hand side.
#Sustainable tourism #Climate-friendly tourism practices #Alternative tourism #Adaptation strategies #Sustainable destinations #Trends
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