News
29 September 2025
ETC Unveils Strategic Foresight Study to Navigate Europe's Evolving Tourism Landscape
News
29 September 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The European Travel Commission (ETC) has released a strategic foresight report, detailing scenarios and actions to help Europe's tourism sector adapt to global changes such as climate challenges and technological advances.
European Travel Commission
Topics
EU-27
Academic / Research and VET Institutions
Destination Management & Marketing Organisations
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Circularity of tourism services
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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As Europe’s tourism industry contends with unprecedented global shifts—ranging from climate change to technological disruptions—the European Travel Commission (ETC) introduces a cornerstone study titled "Future Proofing European Tourism Through Scenario Planning and Strategic Foresight." This report examines multiple future scenarios up to 2035, offering strategic actions adaptable to various challenges, including fostering resilience, promoting cooperation, and embracing innovation. By focusing on key forces like climate, demographics, and regulatory environments, ETC equips decision-makers with robust tools and strategies for long-term planning amidst uncertainty.
For a deeper dive into the detailed scenarios and strategic recommendations, access the full post our platform to gain access to the complete study.
#Reports #Sustainable tourism #Destination management
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