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European Commission Launches 2027 Capitals of Tourism Competition

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09 April 2026

European Commission Launches 2027 Capitals of Tourism Competition

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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Discover the future of European tourism by joining the European Capitals of Smart Tourism 2027 competition! Dive into transformative strategies that are reshaping how we explore and experience the continent.

Authors

Editorial team

Related Organisation(s)

Directorate-General for Mobility and Transport

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Academic / Research and VET Institutions

Destination Management & Marketing Organisations

Local Authorities

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Digitalisation of tourism SMEs and destinations

    • Funding and support measures

    • Governance of tourism destinations

    • Innovative tourism services

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

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The European Capitals of Smart Tourism 2027 competition is a dynamic initiative inviting cities across Europe to showcase innovative, sustainable, and inclusive tourism practices. This exciting call to action, launched by the European Commission, aims to engage and inspire municipalities to redefine tourism experiences, making them smarter and more accessible.

Participating cities will have the opportunity to become leaders in pioneering tourism excellence, benefiting from increased visibility and support for their efforts in driving economic growth through tourism. The deadline for this remarkable opportunity is fast approaching, so don't miss out!

For more information, follow this post and join the journey to redefine tourism in Europe.

#European Capitals of Tourism #Sustainable tourism #Smart tourism #Sustainable destinations #Destination management

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