Romania's ASTRA Open Air Museum in Sibiu has embraced virtual reality to transform the way cultural heritage is experienced. Thanks to financial backing from EEA Grants and engaging cultural programs, visitors can explore animated 3D worlds showcasing traditional rural life—from architecture and landscapes to customs and daily routines.

This initiative not only preserves the charm of rural traditions but also captivates local and international audiences, drawing in approximately 9,000 visitors. By immersing guests in vivid storytelling through VR, this innovative model paves the way for other regions to enrich their cultural tourism experiences.

Delve into the original article to discover how digital innovation can bring cultural stories to life across the globe.

#Innovative tourism #Smart tourism #Smart destinations