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Fact-Based 'Documentary Effect' Drives Travel Choices in Europe

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06 October 2025

Fact-Based 'Documentary Effect' Drives Travel Choices in Europe

Adventure tourism

Ecotourism

Education tourism

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Discover how the 'documentary effect' is reshaping European travel trends, as fact-based content inspires wanderlust across generations.

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Tourism Review Media

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Tourism Review Media

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

Local Authorities

Regional Authorities

  • Specific types of tourism

    • Adventure tourism

    • Ecotourism

    • Education tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Digitalisation of tourism SMEs and destinations

    • Governance of tourism destinations

    • Innovative tourism services

    • R&I on climate-friendly tourism

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Camping grounds, recreational vehicle parks and trailer parks

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other holiday reservation services

    • Recreational and sport activities

    • Tour operator activities

    • Travel agency activities

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In a global analysis of travel trends conducted by Opodo, the emerging "documentary effect" is revealed as a powerful influence on destination choices, particularly in Europe. This trend underscores a preference for fact-based content among travelers, notably in countries like France and Germany, where authenticity and educational trips are valued.

Meanwhile, the study identifies generational divides, with older travelers favoring documentaries, and younger generations drawn to fictional media. This shift presents fresh opportunities for hotels and tourism boards to craft marketing strategies that cater to these preferences, blending educational content for mature travelers and immersive experiences for younger audiences.

For a deeper dive into how tourism is evolving with these influences, explore the full article.

#Cultural preservation #Experiential tourism #Adventure tourism #Community engagement #Innovation in tourism #Climate action

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