News
06 October 2025
Fact-Based 'Documentary Effect' Drives Travel Choices in Europe
News
06 October 2025
Adventure tourism
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Discover how the 'documentary effect' is reshaping European travel trends, as fact-based content inspires wanderlust across generations.
Tourism Review Media
Tourism Review Media
Topics
Albania
Armenia
Austria
Belgium
Bosnia and Herzegovina
Bulgaria
Croatia
Cyprus
Czechia
Denmark
Estonia
EU-27
Finland
France
Georgia
Germany
Greece
Hungary
Iceland
Ireland
Italy
Kosovo
Latvia
Liechtenstein
Lithuania
Luxembourg
Malta
Moldova
Montenegro
Netherlands
North Macedonia
Norway
Poland
Portugal
Romania
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Türkiye
Ukraine
Other
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Local Authorities
Regional Authorities
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Specific types of tourism
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Adventure tourism
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Ecotourism
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Education tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Innovative tourism services
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R&I on climate-friendly tourism
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Tourism strategies
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Business activities
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Activities of associations and other organisations supporting tourism
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Camping grounds, recreational vehicle parks and trailer parks
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Operation of historical sites
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Other
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Other accommodation
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In a global analysis of travel trends conducted by Opodo, the emerging "documentary effect" is revealed as a powerful influence on destination choices, particularly in Europe. This trend underscores a preference for fact-based content among travelers, notably in countries like France and Germany, where authenticity and educational trips are valued.
Meanwhile, the study identifies generational divides, with older travelers favoring documentaries, and younger generations drawn to fictional media. This shift presents fresh opportunities for hotels and tourism boards to craft marketing strategies that cater to these preferences, blending educational content for mature travelers and immersive experiences for younger audiences.
For a deeper dive into how tourism is evolving with these influences, explore the full article.
#Cultural preservation #Experiential tourism #Adventure tourism #Community engagement #Innovation in tourism #Climate action
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