In 2017, Ghent revolutionized its historic center with a bold traffic circulation plan, directing cars to the R40 ring road and improving safety and accessibility for pedestrians and cyclists. This transformation boosted cycling to a 35% modal share and enhanced visitor experiences, especially during events like the Gentse Feesten. Ghent's initiative seamlessly integrates tourism with sustainable urban mobility goals, offering a replicable model for cities facing similar challenges. 

For more details, follow the link on the left hand side of the platform to dive deeper into how Ghent achieved this urban balance.

#Sustainable tourism #Cycling infrastructure #Green transportation options #Mobility #Destination management