News
11 May 2026
INSPIRES Trainer’s Guides poblished on "How to Train Tourism SMEs", for Resilient, Circular, Regenerative and Smart Tourism
News
11 May 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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The INSPIRES Trainer’s Guides on "How to Train SMEs" provide practical support for trainers working with tourism SMEs to drive the sector's green and digital transition. There are five key themes addressed: risk management and resilience, circular tourism, regenerative tourism, diversity and inclusion, and emerging technologies and smart tourism. The guides combine expertise with hands-on methods such as case studies, co-creation, and implementation results. They are designed to be flexible and adaptable to different regional contexts, enabling trainers to transfer key skills and insights to local Tourism SMEs effectively for capacity building.
European Cultural Tourism Network
City of Bremerhaven
City of Bremerhaven
Erlebnis Bremerhaven GmbH
Erlebnis Bremerhaven GmbH
European Cultural Tourism Network
European Cultural Tourism Network
European Innovation Council and SMEs Executive Agency
Lapland University of Applied Sciences
Topics
Belgium
Bulgaria
Finland
Germany
Poland
Other
Business Support Organisation
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Financial Institutions and Investors
Industry Associations and Chambers of Commerce
Local Authorities
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
SMEs (a company with less than 250 employees)
Social Economy Entity
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Accessible tourism services
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Best practices, peer learning and networking
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Changes in tourism demand and opportunities
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Circularity of tourism services
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Coordinated information on travelling
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Digitalisation of tourism SMEs and destinations
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Governance of tourism destinations
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Green Transition of Tourism Companies and SMEs
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Innovative tourism services
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Online visibility of tourism offer
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Promoting PEF/OEF methods for tourism
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R&I on digital tools for tourism
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Tools for data on tourism
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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INSPIRES Trainer’s GuideTrain-the-Trainer Programme Training for Sustainable Innovative Practices, Resilience, and Empowerment in Tourism SME
The tourism sector is undergoing a twin transition, digital and green, driven by the need for resilience and sustainability. Tourism SMEs face significant challenges in keeping up with this rapid change. Therefore, the INSPIRES Train-the-Trainer Programme (TTP) supports tourism stakeholders in becoming multipliers in disseminating topical knowledge on sustainability and digitalisation for tourism SMEs. INSPIRES provides the tools to support these SMEs, as their success is essential for the overall resilience and sustainability of the European tourism sector.
The Train the Trainer Programme has been aligned with three main pillars of the Transition Pathway for Tourism: green transition, digital transition, and resilience. The pathway emphasises that SMEs need local multipliers and that training ecosystems must be aligned with the green, digital, and resilience goals.
The Train-the-Trainer Programme includes five highly relevant themes for Tourism SMEs:
- Risk Management and Resilience
- Circular Economy
- Regenerative Tourism
- Diversity and Inclusion in Tourism
- Emerging Technologies.
The above are also relevant for local and regional DMOs that work with Tourism SMEs.
Training sessions for multipliers have been held from October 2025 to February 2026. The training materials are openly accessible in English and in all partner languages (DE, NL, ES, PL, BG, FI).
For more details and downloading of the training materials, please visit:
Trainings | Resilient Tourism Programme
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