News
20 January 2026
Ireland Unveils Ambitious Tourism Strategy: Feast, Explore, Sustain
News
20 January 2026
Adventure tourism
Coastal, maritime and inland water tourism
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Ireland is poised for a remarkable tourism transformation with its new, ambitious strategy aiming to boost revenue and enrich visitor experiences. With a focus on culinary delights and marine adventures, alongside sustainability and regional growth, this plan promises to elevate Ireland's status as a top European travel destination. Discover how Minister Peter Burke’s visionary policy proposes revenue targets of €9 billion from international visitors and €5.8 billion from locals by 2031.
Department of Enterprise, Tourism and Employment of Ireland
Topics
Ireland
Academic / Research and VET Institutions
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
Local Authorities
National authorities
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Digitalisation of tourism SMEs and destinations
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Funding and support measures
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Green Transition of Tourism Companies and SMEs
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Improving statistics and indicators
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Tourism strategies
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Ireland is embarking on an exciting journey to redefine its tourism landscape, as unveiled by Minister Peter Burke and spearheaded by the Department of Enterprise, Tourism and Employment, in collaboration with Fáilte Ireland and Tourism Ireland. This robust policy aims to elevate tourism revenue to €9 billion from overseas guests and €5.8 billion from domestic tourists over the next decade, setting the stage for Ireland to become a leading European travel hotspot.
Notable initiatives include enhancing regional development in areas like Ireland's Hidden Heartlands, backed by extensive marketing campaigns and financial support to SMEs. Sustainability is at the forefront, encouraging greener travel practices and preserving Ireland’s natural beauty for future generations. The strategy will undergo a review in 2028 to ensure ongoing adaptation and success.
To delve deeper into this dynamic policy and explore detailed action plans and collaborative efforts, reading the full article is highly recommended. Ireland’s enhanced tourism approach is designed to not only drive economic growth but also celebrate regional diversity, cultural enrichment, and sustainability, making it a compelling destination for global travelers and a thriving industry for future generations.
#Policy #Culinary Tourism #Regional Development #Digital Innovation #Sustainable Growth #Tourism Strategy
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