News
26 March 2026
Jurmala's Green Revolution in Tourism: A Model for Sustainable Development
News
26 March 2026
Coastal, maritime and inland water tourism
Cultural tourism
Health and medical tourism
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Discover how Jurmala, Latvia, has transformed its tourism sector through innovative strategies that prioritize sustainability, community involvement, and economic growth, earning recognition as a standout in EU sustainable tourism practices.
Sustainable EU Tourism project
Topics
Latvia
Destination Management & Marketing Organisations
Local Authorities
Regional Authorities
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Specific types of tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Health and medical tourism
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MICE tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Funding and support measures
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Governance of tourism destinations
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In the picturesque Baltic city of Jurmala, Latvia, a remarkable transformation is underway, reshaping tourism through strategic investments in sustainability. Since 2017, the municipality has empowered small and medium-sized enterprises via the "Inspiration" grant program and targeted subsidies, promoting digitalization and environmentally friendly practices. Jurmala's commitment to green infrastructure shines through projects such as solar-powered beach systems and smart traffic solutions, complemented by free or low-cost public transport to Riga.
These initiatives, combined with the active participation of youth in summer tourism jobs, have created an inclusive, resilient tourism ecosystem that harmonizes the needs of both residents and visitors. Explore how Jurmala is overcoming geopolitical challenges and setting a benchmark for others by fostering public-private collaboration and community engagement.
To delve deeper into this exemplary EU sustainable tourism model, visit the original post at our platform.
#Destination management #Sustainable tourism #Tourism development #Stakeholder engagement #Community engagement #Travel technology #Innovation in tourism #Green transition #Public transportation #Mobility
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