News
29 August 2025
Malta faces growing challenges of overtourism
News
29 August 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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A new article highlights Malta as one of Europe’s most vulnerable destinations to overtourism, where the number of visitors is increasingly outpacing the island’s capacity to host them. It paints a vivid picture of how popularity can turn into pressure, and we recommend reading more to discover the insights and implications in full.
BusinessNow.mt
BusinessNow.mt
Topics
Malta
Destination Management & Marketing Organisations
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Changes in tourism demand and opportunities
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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Malta has been identified as one of the European countries most vulnerable to overtourism. The article states that the island receives far more visitors than its population can comfortably accommodate, with several tourists for every resident. This level of demand puts strain on local services, cultural heritage and the everyday lives of communities.
Tourism remains a vital part of Malta’s economy, but the challenges of managing such high visitor numbers are becoming increasingly visible. According to this article, without careful long-term planning, the benefits could be outweighed by problems such as overcrowding, higher living costs, and a decline in the overall visitor experience.
We recommend reading the original piece in full to understand the scale of the problem and the importance of developing sustainable tourism strategies that can balance growth with quality of life for both residents and travellers.
#Destination management # Adaptation strategies #Carbon footprint reduction
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