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Pioneering Sustainable Tourism: AViTeM's Vision for Greener Hospitality

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23 March 2026

Pioneering Sustainable Tourism: AViTeM's Vision for Greener Hospitality

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Discover how AViTeM is transforming the hospitality industry by integrating behavioural science into sustainability practices, promising groundbreaking solutions by 2025/2030.

Authors

Editorial team

Related Organisation(s)

AViTeM

Topics
Geographical descriptors

Albania

Armenia

Austria

Belgium

Bosnia and Herzegovina

Bulgaria

Croatia

Cyprus

Czechia

Denmark

Estonia

EU-27

Finland

France

Georgia

Germany

Greece

Hungary

Iceland

Ireland

Italy

Kosovo

Latvia

Liechtenstein

Lithuania

Luxembourg

Malta

Moldova

Montenegro

Netherlands

North Macedonia

Norway

Poland

Portugal

Romania

Serbia

Slovakia

Slovenia

Spain

Sweden

Switzerland

Türkiye

Ukraine

Other

Organisation Type

Business Support Organisation

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Circularity of tourism services

    • Green Transition of Tourism Companies and SMEs

    • Innovative tourism services

    • R&I on climate-friendly tourism

    • Tourism strategies

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Other accommodation

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AViTeM - Agence des Villes et Territoires Méditerranéens Durables, is spearheading an innovative initiative to enhance sustainability in the hospitality sector across Europe and the Mediterranean. Through EU territorial cooperation projects with diverse partners, AViTeM aims to leverage behavioural science to develop smarter resource utilization and foster responsible hospitality practices. By 2025/2030, they plan to produce and test solutions addressing circularity in hospitality, targeting optimal water and energy usage, reduced plastic reliance, and minimized food waste. These innovations will be shared with policymakers for potential integration into public policy and hospitality professionals for practical application.

Stay informed on AViTeM's progress and draw inspiration for your own sustainability initiatives by exploring the linked resource.

#Sustainable tourism #Eco-friendly accommodations #Green hospitality #Circular tourism economy #Zero-waste initiatives

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