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Regenerative tourism forum shows there is no single model to copy

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08 October 2026

Regenerative tourism forum shows there is no single model to copy

PROJECTS - Interreg Euro-MED : Sustainable Tourism

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The photo presents a coastal landscape in Italy.

More than 70 researchers and practitioners met in Ljubljana on 14 September 2026 to compare how regenerative tourism is taking shape in different places, from Catalonia to Dalmatia. The forum concluded that destinations can learn from each other's approaches but need to adapt them to local conditions rather than replicate them.

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Interreg Euro-MED

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Geographical descriptors

Croatia

France

Greece

Italy

Slovenia

Spain

Organisation Type

Academic / Research and VET Institutions

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

NGOs / Non-profits

Regional Authorities

  • Specific types of tourism

    • Cultural tourism

    • Gastronomy tourism

    • Rural tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Governance of tourism destinations

    • Well-being of residents

  • Business activities

    • Activities of associations and other organisations supporting tourism

    • Museums

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Participants from tourism, culture, regenerative agriculture, public institutions and civil society presented very different starting points. In L'Escala in Catalonia, a pilot is working to revive traditional boat-building and repair skills alongside routes that support residents' wellbeing, as a response to seasonality and the loss of local knowledge. On Hvar, the Split-Dalmatia development agency is linking visitor experiences with local food production, regenerative agriculture, medicinal plants and cultural landscape, while Ljubljana examples included museum-led projects and the links between regenerative farming and tourism.

The forum was organised within the Regenera4MED project, which is developing shared Guiding Principles for Regenerative Tourism in the Mediterranean, a reflection tool called the Regenerative Tourism Journey, an integrated governance model and a training programme. Six pilot areas in Catalonia, Liguria, Abruzzo, Crete, Corsica and Split-Dalmatia now move into implementation, so destinations interested in the regenerative approach will soon be able to see how the principles perform in real local conditions.

#RegenerativeTourism #DestinationManagement #CommunityEngagement

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