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Sea-Friendly Tourism Revamps Europe's Coastal Experience

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06 August 2025

Sea-Friendly Tourism Revamps Europe's Coastal Experience

Adventure tourism

Coastal, maritime and inland water tourism

Ecotourism

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 From underwater archaeology to eco-conscious whale-watching, Europe's Atlantic islands are setting a new standard in sustainable coastal tourism, turning maritime exploration into a tool for conservation and cultural celebration.

Publishing org

Euronews

Related Organisation(s)

Euronews

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Geographical descriptors

Portugal

Spain

Organisation Type

Academic / Research and VET Institutions

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

International Organisations

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Ecotourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

    • R&I on climate-friendly tourism

    • Tourism strategies

  • Business activities

    • Other

    • Other amusement and recreation activities

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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As summer brings waves of tourists to European shores, growing discontent over the impacts of mass tourism is sparking protests from Barcelona to Venice. However, the Atlantic islands like the Azores and Canary Islands are charting a different course by embracing sea-friendly tourism. On Faial Island, the EU-backed ecoRoute project is turning underwater archaeological sites into educational attractions for divers, preserving maritime heritage while inviting sustainable exploration. In Tenerife, the TWINNEDbySTARS initiative offers whale-watching tours led by scientists, using eco-friendly boats and hydrophones to educate visitors with minimal ecological disruption. These projects exemplify a broader shift towards sustainable tourism that respects and preserves cultural and natural oceanic treasures. As the largest sector in Europe's blue economy, coastal tourism is vital, but it must evolve to safeguard its future. By fostering meaningful connections between visitors and the ocean, these innovative approaches hope to inspire a new era of environmentally conscious travel.

 

#Sustainable Tourism #Eco-Friendly #Underwater Heritage #Marine Conservation #Cultural Preservation
 

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