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Spain launches sustainable tourism campaign for 2025

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03 July 2025

Spain launches sustainable tourism campaign for 2025

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An illustrative photo of a large building with a river in front of it.

As part of its efforts to redefine its tourism model, Spain has unveiled a new TurEspaña campaign that underscores sustainability, encourages inland travel, and celebrates the nation’s rich cultural and natural heritage.

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Publishing org

The Diplomat in Spain

Topics
Geographical descriptors

Spain

Organisation Type

National authorities

  • Specific types of tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Festival tourism

    • Gastronomy tourism

    • Rural tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Changes in tourism demand and opportunities

    • Governance of tourism destinations

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Museums

    • Operation of historical sites

    • Other

    • Other amusement and recreation activities

    • Recreational and sport activities

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On 22 June 2025, Spain’s Minister of Industry and Tourism, Jordi Hereu, unveiled a new TurEspaña campaign centred on sustainability, inland tourism, and territorial diversity.

As reported by The Diplomat in Spain, the initiative follows a record-breaking year in 2024 and aims to transition from mass tourism to a more balanced, high-value model. The campaign is scheduled for international launch in autumn 2025, showcasing Spain’s diverse landscapes, rich cultural heritage, and commitment to sustainable tourism practices. 

Further details are available via the attached link.                                                 

#Sustainable tourism #Responsible travel #Cultural preservation #Destination management #Tourism development 

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