The Stay Quiet campaign — featured by Faunback Retreat and Visit Skåne — celebrates the power of silence and tranquillity as essential elements of meaningful travel. Instead of chasing busy itineraries or crowded attractions, the campaign invites visitors to discover or rediscover quiet landscapes, natural soundscapes and mindful experiences that enhance wellbeing and reduce travel stress.

At its heart, Stay Quiet encourages travellers to slow down and immerse themselves in calm environments — from peaceful forests and meadow trails to quiet beaches and restorative retreats. Faunback Retreat, a venue dedicated to mindful stays, positions quiet as a luxury and a core travel asset. The retreat offers spaces designed to help guests disconnect from everyday noise and reconnect with natural rhythms, promoting rest, reflection and mental clarity.

In parallel, Visit Skåne, the official destination organisation for the Skåne region in southern Sweden, champions tranquillity as an authentic element of the regional visitor experience. Skåne’s gently rolling landscapes, coastal areas, nature reserves and rural communities provide ideal settings for noise-free exploration. Stay Quiet highlights stories, routes and places where silence becomes part of the attraction — whether through gentle walking paths, quiet seaside spots, or mindful outdoor activities.

This campaign resonates strongly with emerging tourism trends that prioritise slow travel, wellness tourism and responsible engagement with local environments. Travellers today increasingly seek experiences that foster mental and physical wellbeing, reduce stress and support genuine connection with nature and community. Quiet spaces offer an alternative to traditional high-impact tourism, aligning with sustainable practices that respect ecosystems and encourage visitors to tread lightly.

From a broader European tourism perspective, initiatives like Stay Quiet encourage destinations to think creatively about assets beyond headline attractions. Quiet places, mindful retreats and natural soundscapes become part of diversified tourism offerings that support low-impact, responsible travel and experiential tourism. These experiences can boost local economies year-round, especially in rural or under-visited regions that attract visitors seeking tranquillity and nature.

By positioning quiet as a travel value and an experience in itself, the Stay Quiet campaign contributes to a shift in how tourism is marketed and experienced — one that respects pace, presence and place.

Explore more about the Stay Quiet campaign via the links below:
https://www.faunbackretreat.com/stay-quiet
https://visitskane.com/stay-quiet

#Slow Travel #Sustainable Tourism #Responsible Travel
#Wellness Tourism #Regenerative tourism