News
16 October 2025
Transforming Baltic Tourism: The New Nordic Strategy for High-End Market Engagement
News
16 October 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Discover how the New Nordic project aims to transform Baltic tourism by targeting high-end international markets. Learn about the strategies to diversify offerings and create resilient tourism businesses in affected regions.
Interreg Central Baltic
Topics
Finland
Latvia
Lithuania
Academic / Research and VET Institutions
Destination Management & Marketing Organisations
Industry Associations and Chambers of Commerce
Local Authorities
National authorities
Regional Authorities
SMEs (a company with less than 250 employees)
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Gastronomy tourism
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Rural tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Governance of tourism destinations
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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The New Nordic project, operating under the Interreg Central Baltic programme, seeks to rejuvenate tourism in areas affected by a decline in Russian visitors by targeting high-end markets such as the UK, USA, and Japan.
Running from May 2025 to April 2028, with Savonlinna Development Services Ltd. as the lead partner, the initiative focuses on developing innovative tourism products and fostering cross-border collaboration. This strategic effort aims to bolster the economic resilience of Baltic destinations and SMEs by increasing exports and forming robust networks with tourism and transport partners.
For comprehensive insights into the project's goals and methodologies, follow our full post here.
#Projects #Sustainable tourism #Destination Management #Tourism development #Smart tourism
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