News
10 October 2025
Univations GmbH Pledges to Revolutionize European Tourism Education
News
10 October 2025
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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Univations GmbH pledges to transform tourism education through a collaborative European initiative with universities and vocational institutions. This effort aims to equip the workforce with enhanced skills to meet future demands.
Univations GmbH
Topics
Germany
Academic / Research and VET Institutions
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Pact for skills
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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In an ambitious move, European universities, vocational education and training centers (VETs), and tourism businesses are collaborating on educational initiatives to significantly enhance the skills of the tourism workforce. Scheduled to begin in 2023, these initiatives focus on up/reskilling using established frameworks such as GreenComp and DigComp 2.2, targeting adaptability to digital and environmental transitions. The pledge aims to involve at least three universities and three VETs across three countries by 2025, expanding to six each by 2030, engaging over 200 learners to ensure resilience and competence in the evolving tourism sector. These efforts are crucial for preparing the workforce to tackle twin transitions—sustainability and digital transformation.
To learn more about the pledge and its potential impact on tourism education, follow this link.
#Sustainable tourism planning #Climate-friendly tourism practices #Green hospitality #Resilience planning #Empowerment #Cross-regional cooperation
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