News
13 January 2026
Unlocking Europe's Tourism Potential Through Strategic Branding
News
13 January 2026
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The European Commission is hosting a pivotal workshop to advance the collective branding of European tourism, aiming to bolster its identity and competitive edge globally.
European Commission
European Travel Commission
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On 27th January, the European Commission will host a workshop dedicated to the strategic promotion of "Destination Europe," bringing together key tourism stakeholders. Facilitated by experts from the European Travel Commission, this event will focus on sustainable tourism practices and cross-regional cooperation.
The workshop supports the EU Sustainable Tourism Strategy by aligning efforts to enhance Europe's global visibility, while preserving national and regional identities. Through collaborative discussions and interactive sessions, participants will help shape a cohesive framework for Europe's tourism appeal and sustainable development. Registration remains open until 17th January.
For more details and registration follow the link on the left-hand side of the platform.
#Sustainable tourism #EU Tourism Strategy #Cross-regional cooperation #Destination management #Stakeholder engagement
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