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Vienna's Sustainable Tourist Tomorrow: Enhancing Lives, Embracing Innovation

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11 November 2025

Vienna's Sustainable Tourist Tomorrow: Enhancing Lives, Embracing Innovation

Urban/city tourism

Governance of tourism destinations

Tourism strategies

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Discover how Vienna is redefining tourism by focusing on sustainability, inclusivity, and the well-being of both residents and visitors by 2025, as detailed in the updated "Reshaping Vienna – Visitor Economy Strategy".

Authors

Editorial team

Related Organisation(s)

Vienna Tourist Board

Topics
Geographical descriptors

Austria

Organisation Type

Academic / Research and VET Institutions

Company with 250 or more employees

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Regional Authorities

SMEs (a company with less than 250 employees)

Trade Unions

  • Specific types of tourism

    • Urban/city tourism

  • Transition Pathway Strategic Areas

    • Governance of tourism destinations

    • Tourism strategies

    • Well-being of residents

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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The Vienna Tourist Board has unveiled its visionary 2025 strategy, designed to foster a sustainable visitor economy while enhancing quality of life in this historic city. By October 2021, Vienna committed to a bold plan that transcends simple visitor growth, emphasizing the importance of placemaking, smart solutions, and strengthening its reputation as a top meeting destination. Utilizing the innovative “Viennese Strategy Diamond,” the policy adopts a holistic approach encompassing not only tourists but students, business travelers, and day visitors too.

As Vienna focuses on premium quality, cosmopolitanism, and digital humanism, the strategy underscores the city’s dedication to balancing economic impact with environmental and social goals.

To read the detailed policy document, visit the full post on our platform.

#Destination management #Tourism development #Sustainable tourism #Innovation in tourism 

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