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World Tourism Day 2025: A global celebration of sustainable transformation

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28 August 2025

World Tourism Day 2025: A global celebration of sustainable transformation

Adventure tourism

Coastal, maritime and inland water tourism

Cultural tourism

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World Tourism Day 2025 will be celebrated on 27 September, with the main conference hosted in Melaka, Malaysia, under the theme "Tourism and Sustainable Transformation." Alongside this central event, at least four European celebrations are already listed on the UN Tourism website, with more anticipated worldwide.

Publishing org

UN Tourism

Related Organisation(s)

UN Tourism

Topics
Geographical descriptors

EU-27

Other

Organisation Type

Academic / Research and VET Institutions

Business Support Organisation

Company with 250 or more employees

Cluster Organisations

Consumer Organisations

Cultural and Heritage Organisations

Destination Management & Marketing Organisations

EU Institutions

Financial Institutions and Investors

Industry Associations and Chambers of Commerce

International Organisations

Local Authorities

Media / Journalist Organisations

National authorities

Networks and Federations / Confederations

NGOs / Non-profits

Notified Bodies

Regional Authorities

SMEs (a company with less than 250 employees)

Social Economy Entity

Trade Unions

Other

  • Specific types of tourism

    • Adventure tourism

    • Coastal, maritime and inland water tourism

    • Cultural tourism

    • Ecotourism

    • Education tourism

    • Festival tourism

    • Gastronomy tourism

    • Health and medical tourism

    • MICE tourism

    • Mountain tourism

    • Religious tourism

    • Rural tourism

    • Sports tourism

    • Urban/city tourism

    • Wellness tourism

  • Transition Pathway Strategic Areas

    • Best practices, peer learning and networking

    • Tourism strategies

  • Business activities

    • Activities of amusement parks and theme parks

    • Activities of associations and other organisations supporting tourism

    • Air passenger transport

    • Camping grounds, recreational vehicle parks and trailer parks

    • Events catering and other food services

    • Festivals, cultural and entertainment activities

    • Gardens and nature reserves activities

    • Holiday Housing / Apartments and other short stay accommodation

    • Hotel and similar accommodation

    • Mobile beverage services

    • Mobile food services

    • Museums

    • Operation of historical sites

    • Other

    • Other accommodation

    • Other amusement and recreation activities

    • Other food and beverage services

    • Other holiday reservation services

    • Other tourism transportation activities

    • Rail Passenger transport

    • Recreational and sport activities

    • Restaurants, cafes and bars (Food and Beverage serving activities)

    • Road passenger transport

    • Tour operator activities

    • Travel agency activities

    • Water (sea, coastal and inland) passenger transport

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World Tourism Day 2025, taking place on 27 September, will highlight tourism as a driver of sustainable, inclusive, and resilient transformation. The leading conference, "Tourism and Sustainable Transformation," will be held in Melaka, Malaysia, from September 27 to 29, with a focus on the role of tourism in achieving long-term economic, social, and environmental sustainability.

At the same time, events are being organised around the globe. According to the UN Tourism platform, at least four events in Europe have already been confirmed, and more are expected to follow. From workshops and forums to cultural initiatives, these celebrations demonstrate how World Tourism Day is more than a single gathering – it is a worldwide movement bringing together communities and travellers to shape a more sustainable future for tourism.

 

#Sustainable tourism #Tourism strategy 

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