News
26 May 2026
Youth Leaders Pave the Way for Europe's Sustainable Tourism Future
News
26 May 2026
Adventure tourism
Coastal, maritime and inland water tourism
Cultural tourism
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A dynamic blend of fresh voices and established tourism leaders convened in Athens to chart the course for Europe's sustainable tourism. As the EU gears up for a Strategy for Sustainable Tourism, young representatives across the continent are at the helm, ensuring the voices of rural communities and lesser-known destinations are heard. Dive into the discussions that promise to revolutionize travel across Europe!
TUI Group
TUI Group
Topics
EU-27
Academic / Research and VET Institutions
Cluster Organisations
Consumer Organisations
Cultural and Heritage Organisations
Destination Management & Marketing Organisations
EU Institutions
Industry Associations and Chambers of Commerce
International Organisations
Local Authorities
Media / Journalist Organisations
National authorities
Networks and Federations / Confederations
NGOs / Non-profits
Regional Authorities
Other
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Specific types of tourism
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Adventure tourism
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Coastal, maritime and inland water tourism
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Cultural tourism
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Ecotourism
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Education tourism
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Festival tourism
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Gastronomy tourism
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Health and medical tourism
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MICE tourism
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Mountain tourism
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Religious tourism
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Rural tourism
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Sports tourism
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Urban/city tourism
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Wellness tourism
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Transition Pathway Strategic Areas
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Best practices, peer learning and networking
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Equal and fair tourism jobs
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Governance of tourism destinations
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Tourism strategies
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Well-being of residents
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Business activities
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Activities of amusement parks and theme parks
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Activities of associations and other organisations supporting tourism
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Air passenger transport
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Camping grounds, recreational vehicle parks and trailer parks
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Events catering and other food services
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Festivals, cultural and entertainment activities
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Gardens and nature reserves activities
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Holiday Housing / Apartments and other short stay accommodation
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Hotel and similar accommodation
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Mobile beverage services
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Mobile food services
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Museums
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Operation of historical sites
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Other
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Other accommodation
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Other amusement and recreation activities
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Other food and beverage services
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Other holiday reservation services
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Other tourism transportation activities
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Rail Passenger transport
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Recreational and sport activities
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Restaurants, cafes and bars (Food and Beverage serving activities)
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Road passenger transport
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Tour operator activities
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Travel agency activities
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Water (sea, coastal and inland) passenger transport
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On 15 May 2026, Athens became the stage for an important Youth Policy Dialogue centered on the future of European tourism. Young leaders from around the continent were invited to join Commissioner Apostolos Tzitzikostas for a vibrant exchange aimed at shaping the upcoming EU Strategy for Sustainable Tourism. This gathering not only highlighted their diverse insights but also showcased their dedication to fostering tourism that harmonizes with Europe's cultural and natural heritage.
With voices representing rural tourism initiatives, accessibility organizations, trade unions, and outdoor tourism associations, the dialogue embodied a collective ambition to ensure no region is left behind. Participants emphasized the need for strategies that empower local businesses and cultural actors, especially in lesser-known destinations, ensuring these communities benefit from increased tourism flows rather than being bypassed.
Throughout the discussions, topics like heritage conservation, cross-border connectivity, cycling tourism, rural employment, seasonality, and traveler accessibility took center stage. The dialogue served as a critical platform for airing strategies designed to distribute tourism benefits evenly across Europe—promising to hold lasting impact on the continent's tourism policy landscape.
Commissioner Tzitzikostas also recognized exemplary initiatives that bridge visitors with underserved destinations, reflecting the essential role of such projects in the dialogue's overarching theme.
The Athens Dialogue marks a significant stride toward realizing sustainable tourism that resonates deeply with Europe's multifaceted identity. To explore further insights and contributions from this event, visit TUI Group Newsroom. Make sure to watch the recording of the dialogue for a comprehensive view of the discussions that promise transformative change in European tourism.
#Smart Tourism #Sustainable Tourism #Tourism Destinations
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