Turismo Andaluz contributes to DEPLOYTOUR through Pilot 2 “Mature Destination Resilience and Competitiveness”, focused on improving sustainable tourism management in Andalusia through the use of interoperable tourism data and the implementation of the European Tourism Data Space (ETDS).

The initiative supports data-driven decision-making by combining sustainability indicators, tourism intensity analysis, accommodation data, marketing intelligence and destination management information.

The pledge contributes to the Tourism Transition Pathway by supporting:

• sustainable and balanced tourism flows,
• reduction of tourism pressure in saturated destinations,
• promotion of less visited territories and low seasons,
• improved coordination between public and private tourism stakeholders,
• SME participation in trusted tourism data ecosystems,
• interoperability and secure data sharing aligned with European data space principles.

Through DEPLOYTOUR, Turismo Andaluz is also contributing to:

• the deployment of interoperable tourism data infrastructures,
• governance and rulebook development for tourism data sharing,
• sustainability monitoring aligned with international statistical frameworks,
• collaboration with European tourism destinations and data space initiatives,
• development of scalable and transferable tourism data governance models.

The initiative aligns with the objectives of the European Tourism Transition Pathway, the European Data Strategy and the green and digital transition of tourism destinations.