The SIMTC (Integrated Tourism Marketing System of Catalonia) is a new tourism marketing governance System of Catalonia, based on co-leadership with a public-private partnership approach, sharing a joint mission, vision, values, objectives and actions at the service of the brand “Catalonia” and all its territorial brands. This initiative aims to ensure a consistent and homogeneous image and better services of Catalonia by coordinating marketing and management efforts by all the actors involved, ensuring a more effective impact of the strategies and contributing to the sustainability and competitiveness of the destinations. 
 

Target: to implement yearly this system 

The General Directorate of Tourism of the Catalan Government is collaborating with the Territorial Plan for Tourism Sustainability in (PTSTD) in Spain, for which each region (Autonomous Community) is developing a Destinations Tourism Sustainability Plan, and which may incorporate interregional cooperation actions between Spanish regions. These will be developed annually in coordination with the regions and local entities, also incorporating the different public and private stakeholders in the destination ecosystem. The duration of these actions could be up to 3 years maximum. The territorial plan will dedicate a maximum of 50% of its budget annually to interregional cooperation actions within destination.
• https://turismo.gob.es/es-es/Novedades/Paginas/abierta-edicion-ordinaria-2022-planes-sostenibilidad-turistica-destinos.aspx