City of Helsinki has launched DataLokki – Helsinki Destination Insights, a software platform designed to support the knowledge-based management of tourism and events in Helsinki. Helsinki aims to be a smart destination and a functional city for events. The launch of DataLokki aids in achieving these goals by providing accessible, easy-to-find, and up-to-date data, such as key indicators related to the economic, social, and environmental impact of tourism in Helsinki. In its initial phase, DataLokki includes 47 dashboards and 420 data visualisations. The data on the platform is collected from more than 40 sources, including both public and commercial data. Data is updated regularly on a daily, weekly, monthly, quarterly, or annual basis.

The pilot dashboard is accessible to everyone at https://www.hel.fi/datalokki and does not require logging in. However, members of the Helsinki tourism and events network, Makers of Helsinki, will have access to more detailed information. Custom dashboards for businesses have been developed with the business network to meet their specific needs. Network members will receive education and support in various ways to utilise the results effectively. DataLokki will continue to be developed based on feedback from users. Plans for further development include innovative data integration, the application of artificial intelligence, and the creation of models to predict potential futures.