Transforming the way we think is one of the successes we are proud of. Here at the Pafos region in Cyprus we are investing in the use of digital technologies to manage and grow tourism while we monitor big data which can help us develop new activities or repackage existing activities according to the needs of visitors. A new study will be launched by mid May 2023 in order to appraise the digital level of the destination both in Cyprus and Overseas as an initiative to elevate its digital presence. It will involve all tourism providers in the whole province. Furthermore a series of actions is on the way including but not limited to replacing most of the static info signs into smart interactive signs with the use of QR codes, introducing smart apps for better navigation in the destination such the Explore Pafos app but also in specific places of interest such as the UNESCO park app and the Myth of Aphrodite. In addition all info related to tourism experiences is now digitalized, most of it, is translated in 5 languages and the focus till 2025 is to accelerate this journey of digital transformation. Introducing new initiatives, support SME’s with training and transfer of best practises and leading the way for more success stories.